Local SEO

Did you know? Around 93% of the customers search for local services/products online and 83% of these searches convert into real-time sales. Connect with our Local SEO Agency & brings those customers to you.

About Local SEO, Google Maps, Mobile Search

Local SEO is slowly gaining momentum which is why every business is looking for a reliable local SEO company to bring its products and services into the public eye. It helps them gain more customers.

Local searches have started skyrocketing for the last two years and people are continuously on their smartphones or Google maps to shortlist their options. The companies that are listed on Google maps have a higher chance of getting offline and online customers as compared to companies that aren’t present.

One of the basic forms of online searches today is a mobile search. To help you get a better understanding of today’s consumer behaviour, here are some latest statistics –

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    46% of the searches on Google have a local intent

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    97% of the users seek online search assistance to find a local business

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    78% of local searches on a mobile device end up in an offline purchase

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    70% of the consumers visit a shop or showroom after finding its information online

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    “Near me” mobile searches have increased by 136% since last year

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    86% of customers use Google Maps to find local products and services (Google Maps even have categories listed to help them)

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    More than 50% of the “near me” searches result in offline purchases

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    62% of the customers do not pay attention to businesses that aren’t easily available online

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    84% of the customers look for negative reviews to make a decision

These statistics help you understand that local SEO strategies play a crucial role in driving valuable sales. It isn’t a trend that would fade away but an important technique that would get constant upgrades to help a business.

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What We Do in Our Local SEO

Local SEO is a form of search engine optimization. that helps businesses rank higher in search results for local searches, such as "pizza near me" or "parlour in Panchkula."

Now that you are aware of the importance of local SEO services, here is a complete detail of how we can help. Several services can help businesses improve their local SEO. They are –

Optimizing the business website with relevant keywords, meta descriptions, and other on-page elements is an important part of local SEO strategies. As a trusted agency, we conduct a complete market analysis to optimise local keywords, develop Google search-friendly plans, and execute localised marketing plans to boost your sales and ranking

Local search has been here for years but had limited contribution because customers only used computers. But as the mobile market has rapidly increased, the entire world has shifted to its fingertips and local SEO has exploded. That’s why making your website mobile-friendly has become an integral part of success.

Claiming and managing local business locations on popular directories, such as Google My Business, Bing Places, and Yelp can help customers get in touch with you easily. That’s why having accurate location information on your website is important to boost local SEO rankings and boost sales.

Approximately 20% of the searches on Google are done through voice today. The basic difference between keyword and voice search is that it uses natural language and is longer because there’s no strain of typing. That’s why you need to optimise your voice search ability to put local SEO strategies in place.

Creating high-quality, relevant, and local-focused content that can help improve the business's visibility in local search results. Every content written on your page is important as it pinpoints the words searched by the customers.

Optimizing the business's Google Maps listing to improve visibility and drive more traffic to the business's website. One thing to make sure of while using GMB is that consistency should be the key. If you want to reap maximum local SEO benefits then everything listed on the GMB copies should be according to your website content. It should also match the NAP citations. In case Google feels that your information is inconsistent, it might think your business is not legit.

Social media has huge power over the user mindset. Since the entire world is scrolling through its social accounts every day, there you get a big opportunity to engage and attract. Add a personalised touch to your posts and add those posts to GMB. This would surely be a great strategy to strengthen your local SEO game.

Building high-quality links from local websites and directories to help improve the business's visibility in local search results. This is a process of creating relevant links for a website and driving traffic quickly. Businesses don’t require a long list of backlinks. The key is to find the right ones.

Creating consistent, accurate citations for the business on local directories and other websites. Local SEO citations are where the name, contact number, and address of your business are listed. This helps customers reach you quickly and is especially important today because of the short patience span.

By implementing these services, businesses can improve their local SEO, drive more traffic to their website, and attract more local customers. There is no local SEO vs

organic SEO fight as both digital marketing strategies work simultaneously to grow a business.

Local SEO Challenges

Local SEO is an essential component of any business but it comes with its own set of challenges. This process can be a complex and competitive field, and businesses often face several challenges in their efforts to improve their local search visibility. To derive the best results, you have to be well-acquainted with the difficulties as well.

Some of these challenges include:

Want To Dominate the Local Market

You want to dominate the local market (offline and online). But inconsistent business information, such as incorrect address or phone number, can hurt a business's local search visibility. That’s not it. Duplicate listings for the same business on local directories can confuse search engines and users and lower a business's local search visibility.

Want To Rank on Top in Google Maps

Every business aims to rank at the top of the SERPs. But if there is a lack of positive reviews and ratings, it can hurt a business's reputation and lower its local search visibility. So if you want to rank on top, your reviews and ratings should act as a strong backup.

Are Your Competitors Ranking Better Than You

The competition for local search visibility can be intense, especially in densely populated areas or popular industries. This leads them to overtake your business and get those customers who could have been acquired by you.

Not Getting Enough Customers

Local SEO strategies are effective but might take time to show results. Also, even if the strategies show results, they might not be as good as you want because of poor implementation. These problems can affect your customer base. So, you need to continuously analyse the results, compare the goal and end product, and change your strategy accordingly. You can use a local SEO audit tool to streamline the process.

Keeping Up with Changes in Local Search Algorithms

Local search algorithms are constantly changing, and businesses need to stay up-to-date with the latest best practices and change to maintain their local search visibility.

Measuring Local SEO Success

Measuring the success of local SEO efforts can be difficult, and businesses need to use a combination of metrics, such as website traffic, calls, and in-store visits, to assess their local search performance.
By understanding these challenges and developing effective strategies to overcome them, businesses can improve their local SEO and attract more local customers.

How GMB is playing a major role in local SEO?

What is a Google My Business listing?

Google My Business (GMB) is a critical component of local SEO, as it helps businesses improve their visibility in Google's local search results. GMB is a free listing that businesses can create to manage their online presence across Google, including in Google Maps and Google search results. It is an underrated marketing strategy but if you aren’t working on GMB, you are missing out on local SEO benefits.

Understanding GMB ranking factors

GMB ranking factors are important to derive results. they include –

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    A complete Google My Business profile

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    On-page reference

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    NAP citations

Benefits of Google My Business

Here are some of the ways Google My Business can help businesses improve their local SEO:

  • Increases Visibility: By creating a GMB listing, businesses can increase their visibility in local search results and make it easier for customers to find them online. It puts you on the map (literally) and GMB copies always get to be on the first page of SERPs.
  • Improves Relevance: GMB provides businesses with the ability to include important information, such as their business hours, address, phone number, and services, making it easier for customers to find the information they need. It helps complete your online profile and find matches on its behalf.
  • Boosts Credibility: GMB listings that are fully optimized with accurate and up-to-date information can help establish a business's credibility and increase trust among potential customers. It adds a digital touch to your online business and shows customers that you are ready to upgrade yourself. GMB gives satisfaction to customers that your business thinks about customers.
  • Enhances Local Search Results: GMB integrates with Google's local search algorithms, making it a valuable tool for businesses looking to improve their local search visibility. It is a powerful SEO tool that can boost your company's value in a short time.
  • Provides Insights: GMB provides businesses with insights into how customers are finding and interacting with their business online, including data on website visits, calls, and driving directions requests.
  • Encourages Customer Engagement: GMB provides businesses with the ability to respond to customer reviews, post updates and photos, and interact with customers through Google's messaging feature.
  • A Free Tool: The best part about this SEO tool is that it is completely free to use! So any business (whether old or new) can use it without putting a constraint on the marketing budget.

By leveraging GMB, businesses can effectively optimize their online presence for local search and attract more customers to their doors. So, don’t forget to make it a part of your local SEO strategy and bring traffic to the website. It would deliver results that aren’t possible with other marketing strategies.

Choosing the Best Local SEO Company

After the local SEO importance, your business needs to select the best local SEO agency. Here is why we are your trusted partners for the same –

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    100% transparency: We maintain complete transparency with our clients, right from talking about the marketing packages to delivering results. This helps us form long-term relationships with our customers.

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    Timely results: Our team believes in providing results on time. For us, your time is valuable. That’s why we not only work continuously to deliver results but also keep the strategies aligned with the current market trends.

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    Cost-effective packages: We don’t provide pre-made packages to the clients. Our method is to analyse your requirements and provide tailor-made packages for your company accordingly.

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    Google Analysis Report: Our team uses Google tools to analyse and track the results of your local SEO strategies. Based on that, we customise the methods to derive better results.

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    Expert consultation: Our team has expertise in local SEO practices and Google My Business. It keeps constant track of the updates in Google’s algorithms to tweak the future process accordingly.

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Disclaimer: Mechwizz Digital will never ask for money or commission to offer jobs or projects. In the event you are contacted by any person with job offer in our company, please reach out to us at hello@mechwizz.com