8 Local SEO Strategies to Improve ranking on Google Map Pack

Author: Mechwizz Digital
<p style="text-align:justify">Online marketing has become an integral part of the business. So, if you have a physical address for the business and you are trying to build an online presence, it is important to rank the business. Ranking on top of the Google Map Pack can prove to be powerful for increasing visibility and getting real-time customers.</p> <h2 style="text-align:justify"><br /> Here are the 8 SEO strategies that you can use to improve ranking on the Google Map Pack &ndash;</h2> <h2 style="text-align:justify"><br /> 1. Claim and Optimize Your Google My Business (GMB) Listing</h2> <p style="text-align:justify"><br /> Claiming your GMB listing is the first step to getting listed on Google Maps and Google Map Pack. Once you claim it, optimize it with accurate and complete information, including your business name, address, phone number, and business hours. Add photos and videos, respond to customer reviews, and update your listing regularly.<br /> Today GMB has added new features that businesses can use to catch user attention, increase ranking in local results, and optimise the profile. These features include messaging, attributes, and GMB posts. Inculcate them in your marketing strategy to stand apart from the competitors and boost the business.</p> <h2 style="text-align:justify"><br /> 2. Optimize Your Website for Local SEO</h2> <p style="text-align:justify"><br /> Optimize your website for <strong><a href="https://mechwizz.com/local-seo.php">local SEO </a></strong>by including your business address, phone number, and business hours on every page. Use local keywords in your website content, title tags, and meta descriptions. Create a dedicated page for each of your business locations, and make sure the page includes the relevant information about that location.<br /> Around 13 years back, Google officially announced that a website&rsquo;s ranking can be boosted by page speed. Page speed informs how quickly the content on a website loads. The lower the speed, the higher would be the attention rate of the users. If a website&rsquo;s page speed drops then sales also drop continuously. That&rsquo;s why it is essential to optimise a website to retain visitor attention and convert them into real-time customers.</p> <h2 style="text-align:justify"><br /> 3. Optimise for Voice and Mobile Searches</h2> <p style="text-align:justify"><br /> Voice and mobile searches aren&rsquo;t just a phase. They can be the &ldquo;make or break&rdquo; factor to rank your website on the Google Map Pack. The percentage of users relying on voice assistance for online searches and purchases has tremendously increased over the past few years. As for device searches, compared to PC searches; mobile has gained momentum and people use it to find out whatever they are looking for. That&rsquo;s why it is imperative to optimise voice and mobile search to rank on Google Map Pack.</p> <h2 style="text-align:justify"><br /> 4. Encourage Customer Reviews</h2> <p style="text-align:justify"><br /> Encourage your customers to drop reviews on your listing of Google My Business along with the rest of the review platforms. Respond to all reviews, whether positive or negative and address any concerns or issues that customers raise. The reason for asking for customer reviews is that the other visitors who might be searching for your services would check out the reviews first. Online customers rely mostly on reviews to get an idea of whether the particular service provider is reliable or not.</p> <h2 style="text-align:justify"><br /> 5. Use Local Schema Markup</h2> <p style="text-align:justify"><br /> Add local schema markup to your website to provide <strong><a href="https://mechwizz.com/search-engine-marketing.php">search engines </a></strong>with structured data about your business, including your business name, address, phone number, and other relevant information. When you include all the information on Google, the users get to identify your business, its proximity, and communication modes easily. As an online user, if anybody is searching for a particular service, he/she would contact the business before turning into a customer.</p> <h2 style="text-align:justify"><br /> 6. Build Local Links &amp; Citations</h2> <p style="text-align:justify"><br /> Build local citations by getting listed on other websites, such as local blogs, news sites, and community websites. Make sure the websites are relevant to your business and that your business information is consistent across all of them. A local citation includes the name, contact number, and address. In a few cases, the URL of your website is also included. It would assist Google in confirming your exact location.</p> <h2 style="text-align:justify"><br /> 7. Optimise Content with Local Keywords</h2> <p style="text-align:justify"><br /> Use local keywords in your website content, blog posts, and social media posts. Include your city, town, or neighbourhood in your keywords to help search engines understand the local relevance of your business. When someone searches for *xyz services near me* and you serve that service in that particular area then your name would come up. This would only happen if your content is optimised.</p> <h2 style="text-align:justify"><br /> 8. Promote on Social Media</h2> <p style="text-align:justify"><br /> Increase your social media visibility to improve your ranking on Google Map Pack. Since the entire world is now found on social media channels, you can reach the audience through them. This involves creating content, knowing your audience, communicating with them, using CTA, and collaborating with new partners.</p> <h2 style="text-align:justify"><br /> Conclusion</h2> <p style="text-align:justify"><br /> These 8 local SEO strategies would boost the online visibility of the Google Map Pack and help reach local customers through location-based results. SEO practices are constantly evolving and online businesses need to stay updated with the same. Implement these steps in your digital marketing strategy and grow your customer base.<br /> &nbsp;</p>

Disclaimer: Mechwizz Digital will never ask for money or commission to offer jobs or projects. In the event you are contacted by any person with job offer in our company, please reach out to us at hello@mechwizz.com